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ABOUT PRfact AG

PRfact AG is one of the leading PR agencies in Switzerland. Thanks to our integrated interdisciplinary approach, we are skilled at securing customers brand loyalty in the long term.

About us

Jenny Albert-Peier
Consultant

Patrick Milo
Managing Partner

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Martina Strebel
Assistant to the Management

Alois Inderbitzin
Managing Partner

Yael Ellenbroek
Consultant

Simon Schewe
Junior Consultant

Nathalie Jacobs
Junior Consultant

Marc Schlittler
Managing Partner

Mira Zawrzykraj
Consultant

Florence Craman
Junior Consultant

Julie Albisser
Junior Consultant

Anthea Ting
Assistant

Patrick Mauron
Managing Partner

Carole Johner
Junior Consultant

Isabella Wohlwend
Junior Consultant

Roger Rübsam
Junior Consultant

Philip Ziegler
Assistant

Adrian Huwyler
Head of Digital & Social Media

Calvin Kröhne
Project Manager Digital

MANDATS

Diesel, Blauer, PeakPerfomance, Swarovski, Luxottica, Schild, Maurice Lacroix, Esprit, Ligne Roset, Simone Pérèle, Implicite, Reima, Rémy Martin, Bacardi, Heineken, Google Schweiz, NetApp, Qnective, Sodastream, Sigg, Jaguar, Land Rover, Migros, Swisscom, Coffee Circle, Rendez-vous Bundesplatz, Maestrani, Movember...

COMPETENCIES Consumer Relations

We focus on the message and define the best possible way of communicating our customers' and brands' messages in a surprising and efficient manner.

Our proprietary newsroom architecture enables us to compactly integrate content and messages into our website, or into our customers' electronic channels.

Our services

PUBLIC RELATIONS

Our core competence is public relations. From developing communication hierarchies, press releases and story pitches to online posts, we offer our clients a wide range of services.

Thanks to our proprietary newsroom architecture, we can compactly integrate content and messages into our website or into our customers' electronic channels.

CORPORATE COMMUNICATIONS

Successful corporate communication is based on sound strategy, in which the core message reaches the target group, and the resulting attention positively impacts on their perception of the company.

We advise and support our clients in these efforts, and provide assistance with media activities, corporate publishing services and a variety of other services for CSR and change management.

DIGITAL MARKETING

Digital communication channels are increasingly becoming the key to forging successful communication campaigns. Our team of experienced, innovative experts provide consulting, planning and implementation of communication activities in digital formats, and they are also happy to lead projects.

We combine proven PR expertise with the know-how and talent of our digital unit to communicate your message with contemporary appeal.

SOCIAL MEDIA

In social channels the client becomes the medium. We develop, implement and manage your online platforms and continuously extend your network relations with the aim of targeting stakeholders and effectively reaching them with your message.

We devise activities on the basis of integrated action plans, generate relevant content, and can also supply content management if you wish.

EVENT MANAGEMENT

The brand experience is the essence. Events with long-term impact bring substance and life to your brand. We develop all kinds of B2C or B2B events and also stage promotions and guerrilla marketing activities with a practised hand.

PRfact AG

Mühle Tiefenbrunnen

Seefeldstrasse 229

CH-8008 Zürich

info@prfact.ch

T +41 (0)43 322 01 10

F +41 (0)43 322 01 14

COMPETENCIES

HOW TO FIND US

HEINEKEN Champions League Final Party

To coincide with the UEFA Champions League Final, Heineken held their second Heineken Final Party at Zurich Main Station. Various activities and games took place throughout the day.

The evening saw 2,000 guests watch the thrilling final between Real Madrid and Atlético Madrid. After the game, the musical highlight was provided by Klangkarussell, whose beats kept the party atmosphere buzzing well on into the early hours of the morning.

ILSE JACOBSEN
Scandinavian Design

ILSE JACOBSEN Scandinavian Design

Danish designer Ilse Jacobsen creates an idyllic world of Scandinavian simplicity with her lifestyle company, Ilse Jacobsen HORNBÆK.

In addition to raincoats and hand-made wellington boots in the Rub&Rain collection, the international brand also includes a fashion line that focuses on elegance and femininity, flower shops, cosmetic products and a spa.

www.ilsejacobsen.com

GOOGLE Innovation at Google House

To mark the dawning of a new decade for Google Switzerland, the company welcomed media professionals to Google House on the Hürlimann Areal on Thursday, 15 May 2014.

In five differently themed rooms, the guests were shown how Google Now, Google Voice Search, Google Maps and Google Translate can offer quick and effective support in everyday life.

Pictures

PRFACT Pressdays in Zurich and Lausanne

On 6 May 2014, we opened our showroom in Zurich for the biannual Pressday. The Lausanne event took place at the Lausanne Palace & Spa on 8 May. Interested journalists, stylists and bloggers were invited to spend the day getting to know our brands' upcoming autumn/winter collections.

From 5.00 pm, clients, media professionals and friends of the company were invited to join us for drinks.

Pictures

JAGUAR
F-TYPE Coupé

JAGUAR #GoodToBeBad Challenge

At the start of May, JAGUAR Switzerland staged a unique road trip: the first F-TYPE Coupé for the Swiss market drove the route from England to Safenwil, exactly 1,423 kilometres, in three days.

At the wheel of the 550-hp sports car was the winner of the online contest, Szilard Szurdok, accompanied by motoring journalist and musician Nina Vetterli. They shared their experiences and impressions of the road trip in a photo report published on Facebook.

Pictures

SWAROVSKI
BASELWORLD 2014

SWAROVSKI BASELWORLD 2014

Swarovski showcased the many realms of the Swarovski universe from 26 March to 3 April 2014 at Baselworld, including the new men's and women's watch collections, a selection of jewellery creations from the Atelier Swarovski line, the Swarovski Gemstones division as well as Swarovski Professional and the new young lolaandgrace collection.

Journalists, bloggers and customers had an opportunity to explore the latest innovations from Swarovski in a glittering atmosphere on two floors covering more than 2,000m².

FASHION DAYS

Karlie Kloss has long since made a name for herself. She recently appeared along with her fellow top models on the world-famous Victoria's Secret Catwalk. Two days later the 21 year-old figured as Mercedes-Benz ambassadress, attending the Fashion Days in Zurich

GOOGLE ZEITGEIST 2013

What moved people the most in Switzerland in 2013? Who launched a deluge of searches, what events did nobody want to miss? Once a year Google takes the pulse of the times and presents the top-scoring Swiss search terms alongside international hit lists as a mirror of users' current interests. Click here to find out who headed the Swiss search lists besides Paul Walker, ricardolino and iPhone 5s. More information in the official Google blog post.

Website

Rendez-vous Bundesplatz record numbers

After more than six weeks the magical lights on Parliament House extinguished at 22:25 on 1 December 2013. For the third time, Rendezvous Bundesplatz was a great hit. Around 440,000 spectators enjoyed the 89 light shows, an average of 9, 900 visitors per show evening - a new record in terms of show duration, and a rise of 31 percent in comparison to the year before. The enthusiasm for the new show Sagenhaft! (German for fantastic) is also mirrored in the feedback on the show's Facebook fan page.

Rendez-vous Bundesplatz on Facebook

Premiere Rendez-vous Bundesplatz

Letzten Freitagabend strömten über 6?500 Zuschauer in Bern auf den Bundesplatz, um den Auftakt der diesjährigen Ausgabe des Ton- und Lichtspektakels Rendez-vous Bundesplatz mitzuerleben ? ein Rekordandrang für den Premierenabend! Mit dem neuen Programm ?Zeitreise im Paradies? wird auf unterhaltsame und farbige Weise daran erinnert, wie kostbar das Gut Zeit eigentlich ist.

RIETER on film

The textile machine manufacturer Rieter produced a short film showing the achievements of the new investment strategy during their Analysts and Investors Conference 2013.

New footage from Switzerland and India was added to existing material from China, where post-production also took place. The film was completed in record time by an international production team consisting of Swiss, Indians, Chinese, Britons, Americans and New Zealanders and headed by PRfact.

Website

#DIESELTRIBUTE Capsule Collection

Half-Italian Nicola Formichetti, Creative Director at Diesel since early August 2013, revives the long-standing DNA of the Italian fashion label with his first #DIESELTRIBUTE Capsule Collection. Drawing on the virtually untouched Diesel archive of the past 35 years, Formichetti reconstructs the past with characteristic Diesel elements. His limited #DIESELTRIBUTE Denim Capsule Collection is lovingly hand-finished with legendary patches and rivets. Every item, from underwear to jeans jackets, is unique.

Website

VINTAGE COLLECTION
Online-Shop

VINTAGE COLLECTION Online-Shop

Rosmarie Amacher has been a couturière for over 30 years and is an artist in her field. She collects vintage garments of historical note from all over the world and presents them in her Zurich studio "à ma chère". The Vintage Collection is a fashion treasure trove of the last 100 years. As of 15 November 2013 you can explore and purchase its pieces in the new online shop.

Website

PRESSDAYS
SS14 Zurich and Geneva

PRESSDAYS SS14 Zurich and Geneva

On 30 October and 7 November 2013 we held our semiannual PRfact Press Days in Zurich and Geneva. Around 70 journalists, stylists and bloggers accepted the invitation, and were among the first to view the 2014 Spring/Summer collections. PRfact can look back on two successful days packed with stimulating conversations, exquisite hors d'oeuvres and delicious cocktails.

MOVEMBER Hell raisers, Fund raisers

Movember is back, giving men's health a face. In November a moustache is a must, uniting all Mo Bros and Sistas under one banner in the fight against prostate and testicular cancer. The 2013 campaign kicked off with two events. On Wednesday 16 October journalists could meet Movember founder JC at a media breakfast, and Thursday 17 October was the official launch party for the Swiss Movember community. PRfact is responsible for Movember's event management, media and partner support, merchandising and Facebook page.

Website

MIGROS Spotlight on 100,000 branches

What's the MIGROS Mini Shop concept all about? This question was on the lips of many customers in August after MIGROS announced the opening of 100,000 Mini Shops in Switzerland. All was revealed in a media release on Monday 2 September 2013 at AURA in Zurich. The new MiniMania promotion is behind the Mini Shop concept. A very special element of the mass promotion is the option of opening your own branch shop, and becoming a successful branch manager yourself. This is all possible with the Mini superstore or the game app MiniMania, created by Prfact.

Website

SWAROVSKI
Fashion Week Spring/Summer

SWAROWSKI Fashion Week Paris

During Paris Fashion Week from 24 September to 2 October 2013, Swarovski presented its new Spring/Summer 14 Highlights at the showroom on Rue Saint-Honoré.

The Swiss press was treated to an exclusive preview of the Tribal Glam and Monochrome Blue themes, and had the opportunity to view the collection privately by appointment.

Website

COFFEE CIRCLE Meet & Taste Event

On Thursday 22 August 2013, Berlin start-up Coffee Circle presented their social business to a host of media professionals at Café Lang in Zurich. The latter had the opportunity to take part in a "cupping" ? a personal coffee tasting ? and discover the outstanding flavour of the coffees for themselves. Coffee Circle stands for premium hand-picked Ethiopian coffee, a high level of consumer awareness, and an exemplary social and ecological agenda. The social business invests CHF 1 per kilogram of coffee sold in social projects in the country of origin, which are independently managed by local employees.

Website
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