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PRfact AG is one of the leading PR agencies in Switzerland. Thanks to our integrated interdisciplinary approach, we are skilled at securing customers brand loyalty in the long term.About us
Diesel, Blauer, PeakPerfomance, Swarovski, Luxottica, Schild, Maurice Lacroix, Esprit, Ligne Roset, Simone Pérèle, Implicite, Reima, Rémy Martin, Bacardi, Heineken, Google Schweiz, NetApp, Qnective, Sodastream, Sigg, Jaguar, Land Rover, Migros, Swisscom, Coffee Circle, Rendez-vous Bundesplatz, Maestrani, Movember...
Karlie Kloss has long since made a name for herself. She recently appeared along with her fellow top models on the world-famous Victoria's Secret Catwalk. Two days later the 21 year-old figured as Mercedes-Benz ambassadress, attending the Fashion Days in Zurich
What moved people the most in Switzerland in 2013? Who launched a deluge of searches, what events did nobody want to miss? Once a year Google takes the pulse of the times and presents the top-scoring Swiss search terms alongside international hit lists as a mirror of users' current interests. Click here to find out who headed the Swiss search lists besides Paul Walker, ricardolino and iPhone 5s. More information in the official Google blog post.WebsiteShare
After more than six weeks the magical lights on Parliament House extinguished at 22:25 on 1 December 2013. For the third time, Rendezvous Bundesplatz was a great hit. Around 440,000 spectators enjoyed the 89 light shows, an average of 9, 900 visitors per show evening - a new record in terms of show duration, and a rise of 31 percent in comparison to the year before. The enthusiasm for the new show Sagenhaft! (German for fantastic) is also mirrored in the feedback on the show's Facebook fan page.Rendez-vous Bundesplatz on FacebookShare
The textile machine manufacturer Rieter produced a short film showing the achievements of the new investment strategy during their Analysts and Investors Conference 2013.
New footage from Switzerland and India was added to existing material from China, where post-production also took place. The film was completed in record time by an international production team consisting of Swiss, Indians, Chinese, Britons, Americans and New Zealanders and headed by PRfact.WebsiteShare
Half-Italian Nicola Formichetti, Creative Director at Diesel since early August 2013, revives the long-standing DNA of the Italian fashion label with his first #DIESELTRIBUTE Capsule Collection. Drawing on the virtually untouched Diesel archive of the past 35 years, Formichetti reconstructs the past with characteristic Diesel elements. His limited #DIESELTRIBUTE Denim Capsule Collection is lovingly hand-finished with legendary patches and rivets. Every item, from underwear to jeans jackets, is unique.Website
Rosmarie Amacher has been a couturière for over 30 years and is an artist in her field. She collects vintage garments of historical note from all over the world and presents them in her Zurich studio "à ma chère". The Vintage Collection is a fashion treasure trove of the last 100 years. As of 15 November 2013 you can explore and purchase its pieces in the new online shop.Website
On 30 October and 7 November 2013 we held our semiannual PRfact Press Days in Zurich and Geneva. Around 70 journalists, stylists and bloggers accepted the invitation, and were among the first to view the 2014 Spring/Summer collections. PRfact can look back on two successful days packed with stimulating conversations, exquisite hors d'oeuvres and delicious cocktails.
Movember is back, giving men's health a face. In November a moustache is a must, uniting all Mo Bros and Sistas under one banner in the fight against prostate and testicular cancer. The 2013 campaign kicked off with two events. On Wednesday 16 October journalists could meet Movember founder JC at a media breakfast, and Thursday 17 October was the official launch party for the Swiss Movember community. PRfact is responsible for Movember's event management, media and partner support, merchandising and Facebook page.WebsiteShare
What's the MIGROS Mini Shop concept all about? This question was on the lips of many customers in August after MIGROS announced the opening of 100,000 Mini Shops in Switzerland. All was revealed in a media release on Monday 2 September 2013 at AURA in Zurich. The new MiniMania promotion is behind the Mini Shop concept. A very special element of the mass promotion is the option of opening your own branch shop, and becoming a successful branch manager yourself. This is all possible with the Mini superstore or the game app MiniMania, created by Prfact.WebsiteShare
During Paris Fashion Week from 24 September to 2 October 2013, Swarovski presented its new Spring/Summer 14 Highlights at the showroom on Rue Saint-Honoré.
The Swiss press was treated to an exclusive preview of the Tribal Glam and Monochrome Blue themes, and had the opportunity to view the collection privately by appointment.Website
On Thursday 22 August 2013, Berlin start-up Coffee Circle presented their social business to a host of media professionals at Café Lang in Zurich. The latter had the opportunity to take part in a "cupping" ? a personal coffee tasting ? and discover the outstanding flavour of the coffees for themselves. Coffee Circle stands for premium hand-picked Ethiopian coffee, a high level of consumer awareness, and an exemplary social and ecological agenda. The social business invests CHF 1 per kilogram of coffee sold in social projects in the country of origin, which are independently managed by local employees.WebsiteShare